The main issue when it comes to storing wine is that it needs to be maintained at a cool temperature of between 12 and 16 degrees Celsius. Shoved under the bed won't do.
Many modern wines do not need to be aged over a great period of time; therefore extensive cellars are often unnecessary. Having said this, if you have the time, space and resource to excavate a cellar, your wine will surely benefit. A purpose built cellar is not normally an option for most households and so suitable alternatives must be explored.
Ideal areas for storage include a corner of a garage, garden shed, an unused fireplace or a cupboard that is against an outside wall.
Wherever you choose to store your wine, a few basic criteria are worth keeping in mind.
Choose an area that is less likely to be subjected to fluctuating temperatures caused by household heating systems.
What You Should Know Before Buying a Wine Rack
For some people, the storage and acquisition of wine is more than just a hobby, it is an art.
Wine connoisseurs all know that the proper storage of wine is important to its final flavor. Once it is already bottled, wine will still mature and gain body and flavor. Proper care should be taken when handling wine, or else its potential for greatness will go to waste. To keep their wine well preserved, the discriminating connoisseur will choose a proper wine rack.
How to Buy a Wine Rack
The Build
Wine racks can be made of so many different materials and styles. You should consider which mater ..
Wines benefit from being kept in dark conditions. Although this is not always practical, wine should certainly be stored in an area that is not exposed it to direct sunlight.
As a final point, always store your wine bottles on their side. Corks are designed to be kept moist, so that they remain airtight and do not crumble when a corkscrew is inserted.
Bear in mind that some wines do not benefit from being stored at all. If you have poor or no storage facilities available, consider purchasing wine that matures quickly such as most white wines or new technology reds or, possibly, a new Beaujolais.
Move wine as little as possible once it has been placed in storage, unless of course it is being moved into a glass!
Marketing to the Affluent - with Wine With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.
For example, wine proved to be a powerful marketing element for a startup magazine targeting an audience that is personally affluent and controls an enormous amount of money.
BuySide magazine is a publication for institutional investors and money managers. When it was first conceived, ..
If you have a particularly special wine collection, it may be worth engaging a specialist company to store your wine for you (Oops, I'm dreaming again). Good storage has been recognized as vital for many wines and as such, many companies now provide storage facilities. Of course, this does not come cheap and is best reserved for those very special bottles or for those experts who are considering selling their wine on, at a future date.
About the Author
Since Neil Best first investigated the wine history he's been recording his findings at http://www.goodglug.com. This article is part of the free Good Glug Wine Appreciation Course. Visit http://www.goodglug.com/free-wine-course.php now and get your Neil BestHow to Store Wine
